The challenge:

Tidal’s original apps were built by an agency without any product or user-thinking. Although usable, they were not scalable or secure enough to give the founder or users the results they were looking for.

How we helped:

We completed extensive remedial work to bring the apps up to an F+L standard of robustness. We then completely overhauled the user experience of the apps so they were aligned with what window cleaners needed them to do and eased the founder's workload.

The outcome:

The KPI for the project was to acquire and onboard 15 new window cleaning locations in 3 months. We reached this KPI in 3 weeks. Plus, a further 15 existing locations were able to move their own operations over to the Tidal app.