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40+

companies built

£185m

total portfolio value

100

products built

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40+

companies built

£185m

total portfolio value

100

products built

146% revenue growth

Improving Editorielle's platform and website, to boost revenue and improve user interaction and requests.

The challenge:

Editorielle had gone to market with an MVP and was showing good traction, however they had a number of manual processes in place that prevented scale and efficiency.

How we helped:

We built a new SaaS platform, automated the subscription process, and redesigned the website's look and feel. We also implemented a new revenue arm to the business and implemented features to increase user retention and understanding of the service.

The outcome:

Our work together has enabled 146% revenue growth, more than doubled MRR and increased requests and pitches by 2x and 3x respectively.

over 60% revenue growth

Supporting UJJI’s business pivot with custom AI enabled platform, to boost revenue and improve efficiencies.

The challenge:

On working with us, UJJI pivoted their business model from industry agnostic content to business specific content utilising AI.

How we helped:

We built UJJI a product capable of supporting their value proposition pivot, taking a company’s internal documents, PPTs, videos and turning it into gamified training experiences. Using AI, we have been able to support the creation of business specific content creating a bespoke AI tool for UJJI.

The outcome:

Content creation time was reduced by over 5 hours and the number of tools needed for content creation was reduced from 5 to 2. Consequently, UJJI has saved hundreds a month in tool subscriptions and seen over 60% revenue growth vs the previous year.

Too many tech startups fail, and it’s for the same reasons over and over.

We use our 10 years of experience building tech companies to help you avoid these mistakes and take you from early stage, to scale and beyond.

So far, we’ve proudly invested in 8 tech startups, in a wide variety of industries.

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Listen to our CEO (0:45 min)

Hear from our founder clients

“I love being a part of this awesome community of like-minded startup people and entrepreneurs whilst also having the F+L team 100% invested in having UJJI succeed.”

Rafael Guper, Co-Founder Uijji

The F+L team is incredibly hands on and I really feel like they are my team

Felicity Colette, Editorielle

It was a very different approach. From the very beginning, it was “we don’t build tech for the sake of building tech, we build tech to generate ROI” and that’s what honestly sold it.


Rebecca Morter, Lone Design Club

The first meeting we had was just about getting to know each other and we understood Founder and Lightning would challenge our thinking. They provided a lot of value even before starting the work.

Nicola Ward, CakeDrop

Collaborating with F+L has been transformative for us. Over the past six months, we've developed custom technology to address the critical challenges in our industry

Ralf Hodgson, Tidal

We partner with:

UK-based companies 
(or with a company registered in the UK)

Founders who need a tech partner to take them to the next level

Have an MVP or early product that is revenue-generating to a B2B audience

Tech companies that need a tech partner to scale, or companies with offline revenues that they want to digitise

What to expect from us

Form a partnership

We go through this journey together, helping you make your idea a reality. 

Prevent costly mistakes

We’ve spent 10 years learning from them, so you can avoid them.

Build, test and learn quickly

We want to get something in front of your users as quickly as possible, so you can discover what they’re really looking for.

Case Studies

Unlocking value through digitisation

CREATING GROWTH THROUGH A SEAMLESS  TECH EXPERIENCE

over 60% revenue growth

146% revenue growth

Meet the team

LOOKING FOR

MATT
JONNS

Chief Experience Officer
LOOKING FOR

Daniel
Christey

Co-Founder
LOOKING FOR

Olex
Gorodnytskyi

Chief Strategy Officer
LOOKING FOR

Conor
Moylan

Chief Investment Officer
LOOKING FOR

Jacqueline
Enoch

Chief Financial Officer

FAQs

What stage do we invest at?

Our model works best with Founders who have an early-stage MVP that has evidence of traction with limited revenue and needs support from our team of experts in product, user design, strategy and technology in order to maximise the value it can provide its customers. Alternatively, primarily offline businesses where technology could improve customer experience, remove the current limitations and drive efficiencies and new opportunities.

What industries do we invest into?

Our investments are typically sector-agnostic. We focus instead on businesses that can demonstrate evidence of solving a real problem for their customers, whatever the industry, ideally via a B2B business model. If the investment is successful, we partner you with our highly experienced team who has helped to create successful ventures in industries like Proptech, RevTech, Martech and many more.

What are the most common reasons we choose not to invest?

We focus on niche but not 'trendy' high volume industries. We work with our Founders to understand the real problem they are solving and how technology can provide a solution. We always look for ways to design, build and launch a small but valuable product so that we can test live with users as quickly as possible and unfortunately in our experience, 'trendy' technologies are often high effort for little value to the end customer.

Who will own the tech?

You own your tech. While we are working together, your development team will create new accounts with the services that support your platform and the chosen architecture - Heroku, Mixpanel and Webflow are good examples of these services. This means the team can use their experience to set everything up correctly, work efficiently together and then easily transfer ownership if/when our team scales down and your in-house team scales up! We also create new accounts so you can benefit from our startup discounts.

How can I use the cash invested by F+L?

We invest a minimum of £165k which is ring-fenced for tech spend with F+L and have the ability to top up further with a working capital investment (without any spending restrictions) on a deal-by-deal basis.

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