companies built
total portfolio value
products built
F+L were brought in to create a scalable user-centric pension insurance transaction platform based on the learnings of an MVP to enable our client to cope with rapid market growth (over 60 billion pounds worth of assets in 2023).
We took the learnings from the original MVP product and built a more user-friendly, scalable solution to help our client to meet its growth objectives. We also provided them with a statistics dashboard that helps to streamline operations. The new platform allows users to raise a query without the unnecessary friction that previous workflows created.
Users doubled - Number of users has doubled since the revised platform went live with now close to 100 user accounts.
£2M in 2024 - The new platform produced 25 transactions in 2024 with Scheme assets involved being more than £2 million.
10 insurers - The new platform now covers all 10 pension insurers in the de-risking market which was not the case prior to the revised platform going live.
F+L rebuilt our clients marketplace for pension insurance transactions. The rebuild resulted in increased sign ups, increased number of transactions through the platform and improved usability.
LDC aimed to establish itself as the leading technology provider for retail, brands and landlords. LDC's vision to achieve this goal was to create smarter decision-making powered by omni-channel data collection and visualisation. Additionally, they sought to drive brand adoption of a new community platform, creating a central hub for collaboration and growth.
During an initial discovery process, we looked to validate the market demand for omnichannel data insights. We then identified the data requirements for brands and landlords whilst looking to create a solution that transforms raw data into actionable insights.During the build stage, we learned that there were significant opportunities to improve manual internal processes and the existing architecture to scale the company and ability to grow the brand community and increase brand awareness and bookings. Following this we built the LDC clubhouse, brands’ go-to-place to onboard, book activations, view analytics through dashboards and test subscription models and brand value drivers. The aim was to enable scaling of LDC activations, reduction in manual work required to curate and book brands to activations and ultimately grow the brand community.
3,000+ - Total brands on the platform
83% -90 day retention rate
3 - Landlords signed up to the new SaaS platform.
To scale the business's customer base, delivery volumes and revenue.
Our early analysis identified that the biggest barrier to this growth was due to the scaling challenges associated with the existing model of employing drivers to operate Tradeaze-owned vehicles on hourly shifts.
In order to expand the supply of drivers, we developed the technology to open a network of private drivers to take Tradeaze delivery jobs on a 'gig' basis.This involved the implementation of a new onboarding journey for Private Drivers and a Job Board feature within the Tradeaze Driver app.
Expanded supply of drivers for deliveries
Confidence to expand sales strategy
Time & cost efficiency improvement
Adgreen unites the advertising industry to reduce the negative environmental impacts of production and enables the community to measure and understand waste and carbon emissions through the use of their Carbon Calculator
Adgreen users previously had a lack of insight into how their carbon usage was being distributed across their projects. It was also challenging for their users to see data on which were their biggest carbon-generating activities which was hindering them to make informed decisions and take action. Finally, there was no way of sharing insights about the project externally or contextualising the data.
In order to tackle this challenge we conducted several user interviews and surveys to gather and understand what questions users wanted answered with their data to better their user experience. Following our information gathering, we created various designs and ran 20+ user interviews with companies of all sizes and types to gather feedback and iterate.
In just 6 weeks we solved the initial challenge and it was incredibly successful. In the final week, we released the insight tool and download report shortly after. After both releases we were met with excellent user feedback. Adgreens users are now able to make data-driven decisions on activities to reduce carbon. Most projects using Adgreen now have reports downloaded on their carbon generating activity data and these reports are shared both internally and externally.
Elizabeth’s Smile exists to address a child’s grief before it becomes suffering. Their mission was to create a product that provided these children with memories, connection and support, especially over the long term.
The team conducted a full discovery to understand the experience of grief and the gaps and challenges with the current support available. We built a platform that facilitates community and where children who have lost a parent are able to learn about their parent, ask for help when needed, and connect with the parent they've lost through stories, videos, and pictures.
We launched the platform in time for London Tech Week, where the founder, Nick, spoke on stage in front of thousands of people.
Our client was tasked with helping the NHS deliver better pension services after a previous tech partner missed the mark. The NHS nurses needed a quick and simple way to access their pension options.
We stepped in and delivered digital transformational in just 3 months. We designed and developed a simple, yet innovative PoC aimed at time poor NHS nurses in just 6 sprints that allowed easy access to pension details. We also created a bank of reusable components for future iterations of the solution.
27,629 - Total site visits by NHS nurses looking for pension advice.
6 figure rev - Significant revenue was generated by our client as a result of this solution.
10,560 engaged- Our client saw over 10K sign ups to their webinar to learn about the platform
Wagonex wanted to implement AI to improve customer experience, profitability, internal operations and the experience for various business stakeholders, the typical business objectives we're all trying to improve. But they also had observed a couple of new competitors in their space that they were keen to stay ahead of. The brief was simple, to find a few differentiators that will help us maintain a competitive advantage
We looked for opportunities to apply AI to Wagonex's products, processes, and different areas of their business.
We worked with them to understand how much time it would take and from whom. What infrastructure is needed? What skills? etc.
We then mapped each opportunity via a business and product/AI matrix, and with the team, assessed each one from a risk and opportunity perspective and prioritised them accordingly. continued…
We help businesses go beyond the hype and deploy real, revenue-driving AI solutions.
E-commerce
E-commerce
Services
Environment
AI
Automotive
Not for Profit
Investment Advisory
Significant revenue was generated
I love the deep and broad expertise of the team, the support I feel from them all, and flexibility with regards to how we can approach the project
Working with F&L enabled us to work in a new digital space in a way that we would not have been able to do two years ago before working with them
Anyone who’s in the position where they’re thinking about how they might implement AI tools in their business, or fill a gap in their understanding, I would definitely recommend these workshops. If you don’t get on the front foot, you may fall behind because it’s moving very quickly.
Founder + Lightning was born from a deep network of entrepreneurs, investors, and product leaders—people who have built, scaled, and exited successful businesses.
Unlike traditional consultancies, we don’t just tell you what’s possible—we build it with you.
Think of us as your venture-building partner—whether you need to modernise, innovate, or invest in the future, we’re here to make it happen.
We work with a select group of clients over the long term.
Unlike large consultancies, we choose depth over volume—ensuring that you are always a top priority, not just another account.
Our model is built on true partnership, where we embed within your business, working side by side to drive real impact.
The next wave of digital transformation will be AI-powered.
Whether you’re looking to modernise, build, or invest in the future, let’s talk.
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Investing in start-ups and early stage businesses involves risks, including illiquidity, lack of dividends, loss of investment and dilution. It should be done only as part of a diversified portfolio. Any investments are targeted exclusively at investors who understand the risks of investing in early stage businesses and can make their own investment decisions. Any pitches for investment are not offers to the public.Investments made in investee companies via funds managed by Sapphire Capital Partners LLP (FRN: 565716) may be covered by the Financial Services Compensation Scheme (FSCS). For more details, please contact us or refer to their website: https://www.fscs.org.uk