F+L for startups

Our model works best with Founders who have an early-stage MVP that has evidence of traction with limited revenue and needs support from our team of experts in product, user design, strategy and technology in order to maximise the value it can provide its customers. Alternatively, primarily offline businesses where technology could improve customer experience, remove the current limitations and drive efficiencies and new opportunities.

Our investments are typically sector-agnostic. We focus instead on businesses that can demonstrate evidence of solving a real problem for their customers, whatever the industry, ideally via a B2B business model. If the investment is successful, we partner you with our highly experienced team who has helped to create successful ventures in industries like Proptech, RevTech, Martech and many more.

We focus on niche but not 'trendy' high volume industries. We work with our Founders to understand the real problem they are solving and how technology can provide a solution. We always look for ways to design, build and launch a small but valuable product so that we can test live with users as quickly as possible and unfortunately in our experience, 'trendy' technologies are often high effort for little value to the end customer.

You own your tech. While we are working together, your development team will create new accounts with the services that support your platform and the chosen architecture - Heroku, Mixpanel and Webflow are good examples of these services. This means the team can use their experience to set everything up correctly, work efficiently together and then easily transfer ownership if/when our team scales down and your in-house team scales up! We also create new accounts so you can benefit from our startup discounts.

We invest a minimum of £165k which is ring-fenced for tech spend with F+L and have the ability to top up further with a working capital investment (without any spending restrictions) on a deal-by-deal basis.